A Message from Steven Uster, Zillidy’s Founder

Building a Foundation of Trust

My name is Steven Uster and I am the Founder and CEO of Zillidy.

Thank you for considering using Zillidy to get a personal asset collateral loan. I started Zillidy because I saw that too many Canadians couldn’t access the capital they needed to run their business, capitalize on entrepreneurial opportunities or deal with life’s surprises.

I thought that there had to be a better solution than waiting for a bank or maxing out credit cards. While thinking about how to make loans accessible, I identified that many Canadians, rich and not so rich, had their wealth tied up in assets and not in cash so I created a solution that enables people to temporarily shift that wealth back into cash without ever selling or losing their assets. This simple concept led to the creation of a new and exciting (and yes, perhaps unconventional) form of financing.

I started my career working on Wall Street in New York, first at UBS Investment Bank and then at Centerview Partners, advising large, public companies on all aspects of their business, including raising money and making acquisitions. I’ve worked with large and small companies, but my passion has always been helping entrepreneurs grow their businesses. While at The Wharton School getting my MBA, I focused on entrepreneurship and finding solutions to problems that existed for consumers and business owners.

I launched Zillidy because I believe there is a better, cheaper, faster way for Canadians to access the funding they need to achieve their goals and dreams. I want to use my finance experience and business education to create a client focused, friendly, secure and comfortable environment for Zillidy’s clients. Historically, when people searched for loans in Canada the landscape was not attractive. In fact, it was sketchy and expensive. Zillidy is changing that by making the funding process accessible, transparent and simple.

I understand the importance of trust and security when considering using Zillidy’s services. I also recognize that you need to know that your luxury asset will be safe and that the transaction will be seamless.

Customer service, trusted security, and simplicity are three main tenets of Zillidy.

Customer Service

If you ever have any questions or want to discuss anything with us, please never hesitate to reach out to us. You can reach us by email, online chat or by phone. I promise that someone from Zillidy will get back to you within 24 hours. If you ever want to speak directly to me just ask and you will be directed to me immediately. I pledge to personally ensure that your Zillidy experience is outstanding.

I am committed to a business built on customer service. We make loans but our real business is making our clients happy. After all, a happy client becomes a great ambassador for Zillidy.

Trusted Security

I believe that we should earn your trust before you do business with Zillidy and once we’ve earned that trust, it is imperative that we maintain it. Security is a critical aspect of our business. Your asset will be fully insured from the moment it leaves your possession until the moment you have reclaimed it. We use the most reputable insurer in the world, Lloyds of London. We store your asset in a fully secure facility under 24 hour surveillance.

If you ever want to see your item, we can arrange for a live web conference for you to view it at anytime.


At Zillidy, we try to make the process of obtaining, servicing and repaying a loan easy and stress free. You don’t even have to leave your couch or office to get a loan. We’ll email you a pre-paid Fedex shipping label, coordinate a pick-up from your home and deposit your cash directly into your bank account. We are absolutely discreet about our service (although we hope that you’ll love it so much that you’ll want to rave all about it to your friends!).


Please reach out to me to give me your feedback. 

Do you like the concept of Zillidy? Have you tried our service and have some suggestions for improvement or compliments that you’d like to share? I love to receive feedback and personally respond to all my emails and telephone calls. Please reach out directly to me with any critiques, suggestions or compliments about Zillidy and our service. If there is any way that we can make the process of obtaining a confidential collateral loan from Zillidy better, I want to know so that we can implement it immediately.

Please feel free to check out my background on LinkedIn. I look forward to helping you unlock the value of your assets.